Kapuso Artistambayan
Kapuso ArtisTambayan is an online showbiz talk show produced by GMA Network’s Digital Media Group. On this show, guest celebrities are interviewed by the host about their shows and projects, life outside showbiz work, and also answer fan questions. The show streams live on the Facebook page and Youtube channel of GMA Network.
In 2021, ‘Kapuso ArtisTambayan’ rebranded to ‘Kapuso ArtisTambayan at Home’. This rebrand was a necessary response to the rapid evolution of digital media landscape and changes brought by the pandemic at that time where most work, including media productions, operate from home.
I was tasked to lead the design for the rebrand. I was tasked to handle the design conceptualization all the way through execution and production of its digital design assets.
Logo Design
Below is the original logo used by the show until 2021.
For the logo design, I decided to not veer so much away from the original so that the audience would still feel familiar with the visuals of the show since the show itself is still building brand awareness. The new logo I crafted instead paid reverence to the original design.
In the new logo I designed, I adopted the connecting arms of the 2 capital ‘T’s from the original wordmark logo, as well as the star as the tittle of the letter ‘i’. The ‘Kapuso’ is still floating above ‘Artistambayan’, ‘At Home’ is added below, and the whole logo is skewed.
The idea behind the design identity of the Kapuso ArtisTambayan at Home was to play with colors and add complementing elements that would make the whole design pop. Its objective was to capture the reader's attention while they are scrolling through their social media feeds.
As the production moves back to the studio, the team has decided to do a refresh for the show’s identity as a signal to the audience. The ‘Kapuso ArtisTambayan at Home’ drops the ‘At Home’, and goes back to its original title, ‘Kapuso ArtisTambayan’.
For the new identity, I muted the background color and put the vibrant colors within the space of the guest artists in the materials.
Below is one of the episodes of Kapuso ArtisTambayan.
All Images Source: GMA Network